Lee Norcross, MBA, CPCU's Profile and Contact Information

Lee Norcross, MBA, CPCU
Click here to contact Lee Norcross, MBA, CPCU Managing Director, Chief Executive Officer
L Squared Insurance Agency
Office Number (616) 940-1101 Ext. 7080
Direct Number (616) 726-7080
Fax Number (616) 940-1196
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Started L Squared Insurance Agency in 2002, with the belief that a totally independent agency with no ownership ties to insurance companies or other financial institutions could better serve the lawyer, accountant, title agency, and dentist markets with independent honest advise.  At its inception, started L Squared Insurance Agency had no clients, no income and no employees.  Fast forward to 2016, L Squared has over 2900 clients, licensed in 44 states and represents over 20 different admitted insurance carriers.  L Squared is still independently owned which is essential to being able to provide the best suited insurance products for its clients regardless of the insurance carrier.


Past Career Achievements Prior To L Squared Insurance Agency:

  Vice President/Agency Director-Michigan Lawyers Mutual Insurance Agency

  Senior Vice President-Heritage Mutual Insurance Company

  President - Heritage Financial Corporation

  President - Heritage Computer Corporation

        Vice President MIS- Heritage Mutual Insurance Company

       Systems Development Manager—Foremost Insurance Company

        Business Consultant – National Accounts-Foremost Insurance Company

        Administrative Supervisor-Foremost Insurance Company

       Internal Audit Manager-Foremost Insurance Company



  Bachelor of Business Administration, Magna cum Laude Accounting, Western Michigan University, Kalamazoo, MI

  Masters of Business Administration General Business, Western Michigan University, Kalamazoo, MI

CPCU (Chartered Property Casualty Underwriter)

  Licensed Insurance Agent (Life, health, property and casualty, excess and surplus lines, resident insurance consoler)

Registered Representative (Series 6 and 63)

 Numerous Continuing Education Seminars in Management, Strategic Planning, Rapid Systems Development, Human Resources, Structured Systems Development, Computer Programming, Customer Service, and Sales